Seastone Study Suggests Even Grown-Ups Want Gifts Wrapped: Entire 2008 Gift Card Packaging Study Released to Public on
PROVO, Utah (Business Wire EON) April 23, 2008 -- "We learn early in life to relish the mystery of a gift inside a special box or wrapping paper," said Eric Child, Seastone President. "This latest research suggests that we carry this desire to 'unwrap' our presents into adulthood. Now that gift cards are the most requested gift, savvy retailers will gain a competitive advantage by serving this consumer need for dressing up the gift card."
The Seastone study, performed by The Marketing Workshop, found that a large percentage of consumers (88%) are aware of special gift card packaging, and four in ten (39%) have purchased gift card packaging. The high level of gift card packaging awareness shows that retailers who are not yet offering this category are missing a huge opportunity. In addition, retailers who have early stage gift card packaging programs will benefit by expanding their programs to offer more options, year-round.
Consumers have the highest expectation of finding gift card packaging at card or stationary stores (86%), mass merchandisers (85%), drugstores (62%) and department stores (59%). Gift card packaging is most likely to be purchased for a birthday (78%), followed by the December holidays (72%).
With more than 100 million units shipped in 2007, Seastone is the market leader in the fast growing category of gift card packaging. For a copy of the entire 2008 Gift Card Packaging Study visit http://www.seastone.com/html/benefits_2008_study.html.
About Seastone
Seastone (www.seastone.com) is the market leader in specialty gift card packages and gift card promotional programs. The company pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift(TM) brand. Seastone also provides fully customizable programs utilized by many of the nation's largest retailers, restaurants, banks and mall groups. Additional information about Seastone's Give-A-Gift(TM) brand and customizable programs is available at www.seastone.com.
*Comdata Adult Gift Card Survey 2007
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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